Introduction

When an incredible franchise opportunity comes together with a well recognized, worldwide brand, the result is clear: Yoshinoya!

 

Introduction

 

Ryoshin Hinshitsu: Quality with Conscience

From the moment you enter any Yoshinoya location, you immediately recognize that we are different. From our uncompromising standards for cleanliness and hygiene to our friendly, well-trained staff and the flavorful aroma of our authentic Japanese-style cooking, Yoshinoya is the delicious fast-food alternative Americans crave.

Prepared from only the finest ingredients, our Beef, Chicken, Shrimp and Vegetable Bowls are cooked to perfection and served with our exclusive sauces and broths over freshly steamed rice. The result? Yoshinoya meals are not only bursting with flavor, but they are also health conscience, nutritious and completely wholesome. We have the kind of meals you can feel good about choosing - and we never sacrifice taste!

Our Corporate Philosophy

The corporate philosophy of Yoshinoya is simple: We are for the people.

We believe that companies only exist to serve the needs of society and contribute to the greater happiness of mankind. Our company spans national and regional borders, and we treat people from every nation as our customers. As such, we understand that we all share the same human spirit and come from every part of society. We serve people, we value people and we want to be a valued part of people's lives.

We strive to provide our customers with products that deliver excellent value for the money. We endeavor to foster a spirit of enthusiasm and fulfillment in our employees. We aspire to operate in harmony with society and concern with the global environment. We are for the people.

The Meaning Behind Everything We Do

Yoshinoya

To truly understand what sets Yoshinoya apart, you must only look to our logo. Designed by our founder, Eikichi Matsuda himself, our “bull horn” logo takes it's shape from the letter “Y” of Yoshinoya’s English name. The surrounding rope is comprised of 27 rice grains and depicts the “Yokozuna” (winner, in Japanese sumo wrestling) quality of our food. In whole, our logo represents Yoshinoya’s status as providers of the best Beef Bowl®.