Market Information

Yoshinoya is positioned for growth and potential in the QSR industry. Align yourself with our established method for achievement.

 

Pick a Winner

When it comes to modern franchising, the original is still the best. The mid 1950s ushered in a new era in business ownership with the first food franchises. Now, over half a century later, Quick Service Restaurants still top the charts as the leading franchise industry. And considering the numbers, it’s no surprise.

To more than half of all American adults, restaurants are an “essential part of their lifestyle”1. On average, the typical American adult makes 5.8 restaurant visits each and every week.2 Those numbers mean an astounding 133 million American food-service patrons every single day,3 generating a level of spending 13 times greater than retail food sales in 1970.4

Leading the Way

Taken as a whole, the QSR segment is a powerhouse of growth and sales - and when you look at the industry trends in more detail, it’s easy to see why a Yoshinoya franchise is distinctively well positioned.

It’s no secret that America is growing more diverse, with each ethnic population propelling its own cultural flavor to the front of the shared consumer market. Recently, for example, ethnic food sales in the U.S. were estimated at $75 billion annually, with 65% of that total going to food service outlets like quick service restaurants.5

In fact, Consumer interest in ethnic foods has been so strong that the mainstream population now supports 75% of ethnic food consumption in the United States and popularity is expected to continue to rise by 5% every year.6

A Franchise for Your Financial Future

It is expected that by 2015 demand for ethnic food in the U.S. will increase by 50% compared to 2005.7 Do you want to be a part of that positive trend? Investing in a Yoshinoya franchise is a smart decision - learn more about franchising with Yoshinoya now and chart your future along the path of success.


1: National Restaurant Association 2008 Restaurant Industry Report
2: Ibid
3: Nielsen Consumer Insight, May 2008
4: Ibid
5: Agricultural Marketing Resource Center, March 2008
6: Agriculture and Agri-Food Canada, Ethnic & Specialty Food Expo 2007: Key Industry Trends
7: PROMAR International, July 2005